In the western wear industry the style and statement of fashion is ever changing. In the fashion world, the HOOey brand is comparatively newer which started its journey only few years ago. The founder of this brand is Joey Austin who has started his HOOey journey only three years ago with the two designed caps. And now thanks to the company for producing innumerous product range with innovative designs and cool style. Nowadays the brand has immensely gained popularity that it places as one of the top ranking modern rodeo products.
Joey had previously a rodeo background and he is always passionate about sports. But while due to some reasons staying away for a long time from the sports industry, when he came back, he realized the requirements of rodeo fashion for the younger generation. So he identified the designs and fashion that would likely to be popular among the younger generation. Thus he starts his own brand HOOey.
The word ‘HOOey’ suggests the last wrap used to protect the legs of the calf in tie down roping. But HOOey brands stands far beyond the rodeo image. Of course the primary impression of the brand is created for the rodeo culture as it has seen that the cowboys and cowgirls like the enjoyment of rodeo sport along with other action sports. Various kinds of action sports athletes enjoy the thrill of riding and they enjoy more when they can express their thrilling through suitable clothing. Understanding their requirements, Joey has started the unique design for the HOOey brand’s products.
The style of HOOey caps and hats has become so popular that now it has synonymous to sporty fashion and style. Not only for rodeo, but the brand has the influence from popular music, sports and other culture. It goes beyond the multitudes of sports through which the cowboys and cowgirls are able to expression their passion for all kinds of sports. The HOOey brand is offering a wide range of clothing along with HOOey hats, HOOey wallets, HOOey boots and HOOey caps. All these products rae available in different colors and styles. All the products are made of full dedication and passion for sports. Moreover, the style of the product increases more with the HOOey brand name and its logo embedded on the product. Recently the brand has decided to spread its product range beyond the HOOey apparel and so it starts producing flags, stickers, iPad covers, baseball caps and many more.
The company now has added some special edition in their product range. It is the commemorative hat for United States Navy Seal Chris Kyle which has gained immense popularity throughout the United States. After the pathetic killing of the “America’s Deadliest Sniper” Chris Kyle in 2013 along with his friend Chad Littlefield, the HOOey brand has decided to pay tribute to the legend and produced the special edition of HOOey hat in their production. These hats are available in the wide range of colors such as grey, black, khaki etc. read more